More recently she has been involved in the founding of the film-production channel G3, an international partnership project between Colombia, Mexico and Venezuela.
Joyce has conducted studies, internships and various film workshops (with Jean Claude Carriere, Gabriel Garcia Marquez among others) in Colombia, France, the USA, Germany and Cuba. A film producer with an entrepreneurial spirit, she co-founded the film and advertising production company UNO Ltda, created in 1971 in Bogota (Colombia) and has worked on more than 2,000 advertising spots for clients such as Pepsi-Cola, Marlboro, Renault, Mazda, Iberia, Unilever, Colgate Palmolive. More recently, Joyce was involved in the founding of the film-production channel G3, an international partnership project between Colombia, Mexico and Venezuela.
Joyce's work encompasses both short films and feature films. She was the director and screenwriter of a short film on child prostitution, No Hay Mal Que Dure Cien Anos (No evil can last a hundred years), which received the Grand Prize at the Moscow Film Festival in 1980.
Joyce serves as image consultant for the Colombian Tourism Promotion Fund, and has worked with the Colombian Ministry of Culture on the creation and executive production of the Film Marketing Seminar in Bogota and Carthagene.
Joyce also serves on the International Advisory Board of the Women's Forum for the Economy and Society.