Determined to make an impact on a large scale, Tehya began her career as an English teacher for Czech journalists in Prague during the “Velvet Revolution” in 1990. She then helped lead the new marketing department of the American Film Institute, where she engaged with the entire film community to identify and celebrate the top 100 movies of the first 100 years of film, raising consumer awareness, creating AFI into a consumer brand, and generating $2.3 million in renewable operating contribution for the non-profit.
Tehya’s 17-year tenure at Warner Bros. saw her lead cross-functional teams that delivered global home entertainment marketing campaigns for top-tier TV series and films, and manage strategic partnerships such as the BBC, PBS, National Geographic, LEGO and Lucasfilm, as well as sister divisions. During her time leading the documentary division it was the most profitable in the industry, reaching over $100 million in annual consumer sales.
Tehya is now chief engagement strategist of the newly created political action committee Fund Her, where she leads consumer messaging and strategy, including acting as executive producer of the organization’s introductory video and securing Jamie Lee Curtis as spokesperson.
Tehya is a graduate of Harvard Business School's Program for Leadership Development.