Prior to HEINEKEN, Tara was an SVP at Emanate, a midsize public relations agency, where she led consumer marketing and social relevance campaigns for a number of leading CPG and travel clients. She's led public relations at Mars, Inc. and held roles in the consumer marketing practices at Ketchum, Edelman and Weber Shandwick in New York.
Tara's purpose is to be the contagious energy that transforms a melody into a symphony, a game into a carnival and a flame into a fire. She is an innovative communicator who is not satisfied with the status quo, driving her team to find unexpected ways to elevate the profile of brands in the hearts and minds of consumers, partners, employees and communities. As a collaborative leader, Tara effortlessly leverages partnerships with cross-functional teams and powerful, like-minded brands to amplify the impact of share-driving communications and marketing programs.
Tara is a graduate of Cornell University.