Ruba AbdelHadi

Ruba is an accomplished senior executive with over 17 years of experience in marketing and communications. Prior to joining Silver Coast Holding, where she is currently director of marketing and business development, Ruba managed marketing and communications for the Abu Dhabi Government at Media Zone Authority and headed up the Abu Dhabi Media Summit-ADMS14.

Ruba previously was vice president of marketing and consumer banking at Arab Bank Palestine and UAE. Her expertise spans the banking, defense, military and telecommunications industries.

Ruba was elected to the Khalil Al Sakakini Cultural Center Board of Directors as a head of the treasury committee, and serves as a member of the Al Nisr Al Arabi Insurance Company Board of Directors (Arab Bank Group). She previously served on the board of the Advisory Directors for the Palestine Association for Children Encouragement of Sports (PACES).

Globally, Ruba was part of the Fortune/U.S. State Department Global Women’s Mentoring Partnership in 2007, and attended Fortune's Most Powerful Women Summit in California. She was a speaker at the Media-me Conference in Jordan and introduced the Social Media & Corporate Businesses Integrated Communication plan in 2010. 

Ruba was invited guest of honor speaker on managing cultural diversity in human resources in Chennai, India in 2017, and served as a mentor in the Vital Voices Global Mentoring Walk in Dubai that same year.