Prior to Avanade, Heba worked at Microsoft for 14 years, serving most recently as its corporate affairs regional director for Middle East and Africa. Heba is also the founding partner of H&E consult, a practice focusing on strategic partnership and policy development to advance digital transformation in emerging markets.
In 1997, Heba created the first internationally acclaimed Egyptian children gateway, known as "Little Horus," and she also co-founded 21st Century Kids Clubs. She has received several national and international awards including the National Honorary award by Egypt’s First Lady, Cable & Wireless Childnet International Award for excellence and Microsoft's highest award, Circle of Excellence, in 2007.
Heba has served on several national and international NGO boards, currently as the chairwoman of the MasterPeace board, a member of the Co-Opinion advisory board and as a member of the Eisenhower Fellow President Advisory Council.
Heba holds master’s degree from the London School of Economics in Analysis, Design and Management of Information Systems, and a bachelor’s degree in Business Administration from the American University in Cairo.