Brianne West

New Zealand



Mentored by:

Stacey Kelly Egide


Founder and Formulator Extraordinaire, Ethique

Connect with Brianne West

Brianne is the founder and formulator extraordinaire at Ethique, home to sensational solid beauty bars. Ethique manufactures beauty bars and provides waste free alternatives to traditional liquid products, such as shampoo, body lotions and much more.

Brianne started her first company at age 19 and has since successfully launched and sold two others. She is now entirely focused on Ethique and ridding the world of plastic waste associated with the cosmetics industry. Ethique was launched in 2012 while Brianne was completing her Bachelor of Science degree in biology at the University of Canterbury. 

Brianne is passionate about creating a sustainable future. As such, Ethique is committed to ethical and sustainable practices and is a certified B-Corp. The company went from one strength to the next with a dedicated manufacturing and retail space that opened in late 2014 which prompted export to Australia to grow. Ethique was named a Rising Star in Deloitte’s Fast 50 in 2015, has won a silver Green Apple award and a David Award, and was a finalist in the Sustainable 60, NZ Innovators and the NZI Sustainable Business Network awards.

Recently, Brianne was a participant in the EY Entrepreneurial Winning Women seminar and the East-West Center’s Changing Faces program in 2016. 

Watch a 2019 video profile of Brianne produced by Google.