Antonia Ashton

Antonia is a seasoned communications professional with over 20 years of international experience. She has worked for SAP, the global market leader in enterprise software, since 2002. Her roles include global Head of Communications Strategy, global head of Employee Communications and global head of Corporate Social Responsibility.

She entered her most recent role as vice president of Communications for Africa after her decision to move back to South Africa after 15 years in the UK and Europe.

Prior to joining SAP, Antonia ran Ashton Public Relations, a boutique public relations agency in London focused on creative consumer products media relations. 

Antonia is passionate about helping corporations and business leaders define their unique value proposition and develop communications tools and programs to bolster their reputation with relevant stakeholders. 

Antonia is on the board of the Germany Chapter of the World Childhood Foundation; a research project manager for the neuro-linguistic aspects of Business Communications and Negotiation; a member of Women in Leadership in the Information Society; a member of Public Relations, Corporate and Media Professionals from around the World; a member of the African Association of Communication Directors; and a member of the European Association of Communications Directors.