Karen Starns

United States of America


Charlotte, North Carolina


Josefina Urzaiz


Senior Vice President, Global Marketing, Pearson

Karen is the Head of Marketing for Pearson's ~1500 marketers worldwide and charged with leading transformation of marketing into a growth driver for the company. In her role, she is accountable for brand, research + insights, social impact, global campaigns, creative strategy + development, web estate, performance marketing, paid, owned, operated channels, talent, and capability.

With more than 25 years of marketing experience in organizations including Microsoft and Amazon, Karen has developed expertise across a wide range of disciplines including brand strategy, strategic partnerships, channel programs, loyalty programs, advertising and media, demand generation, CRM, digital marketing, and product launches. She has also served as an advisor to startups and a juror for industry awards in brand and marketing.

Karen has a passion for developing young talent. For the past three years, she has been a success partner in the University of Washington, Bothell’s Business and Organizational Leadership Development (BOLD) program. In 2016, Karen became an Advisor for the new Masters of Science in Marketing at the McCombs School of Business at The University of Texas at Austin.