Little Red Bird helps companies discover and express their brand voices through strategic and creative communications. LRB’s goals are to uncover what’s unique and authentic about a brand, then convey it in a meaningful way that forms new connections with customers.
LRB produces award-winning work for clients in a variety of categories, from education and nonprofits to financial services, healthcare, high tech, and even a custom-brewed distillery.
Karen has over 30 years of experience in providing brand strategy and communications, advertising, and digital solutions for firms ranging from the Fortune 50to entrepreneurial start-ups. Her focus is on finding customer and competitive insights then developing strategies and support to take brands to the next level.
Karen is past president of the Charlotte, North Carolina chapter of the National Association of Women Business Owners (NAWBO), recipient of its Rising Star Award, and chair-elect of NAWBO’s national President’s Assembly Steering Committee.