In 2006 Claudia made a career move to External Relations, becoming responsible for building and protecting P&G and its brands in México and then Latin America. During this time, Claudia has led Government Relations, Public & Media Relations, Influencer Marketing, Social Responsibility, Corporate Communication and Regulatory Affairs, achieving top reputation rankings, familiarity and trust for the company.
Due to a global organizational restructure in July 2014, Claudia’s role evolved to the newly created Corporate Communications director for Latin America, leading media relations, crisis and issues management, employee and executive communications, and P&G social and environmental sustainability for the region.
Claudia graduated with honors as an Industrial Engineer from Anahuac University in México City. Later she joined Clemson University (Italy & USA) for a master’s in Business Administration. One of Claudia ́s interests is the development of female talent in both the company and the region and she is currently the president of the United Way México board of directors.